After tweeting out to our followers what they’d like for us to cover, SBO member Julio asked for us to share our insights into Google AdWords.

Intro to AdWords

AdWords is a popular advertising platform by Google that enables you to advertise your products on the Internet specifically through Searches performed by billions of people around the world as well as on websites that are displaying AdSense which are AdWord based ads that are syndicated to websites that opt-in to have ads displayed.

Throughout your SellingBeatsOnline website pages, you’ll notice ads being displayed on the right sidebar and down below in the website footer.  Those ads are specifically being displayed via AdSense in which SellingBeatsOnline gets paid for each click of an ad.  The advertiser or company that is displaying that ad then pays for that click as part of their advertising cost (paid to Google).

The great thing about AdWords is that you can reach people, in your case, artists and beat buyers, when they search for things such as “how to record vocals in Pro Tools”, “how do I get my song on iTunes”, “where can I find beats and instrumentals”, “where to promote my album”.

When any artist types in words such as those, you can strategically position yourself through AdWords to both provide them with what they are looking for and ultimately sell your beats to them, or at least showcase your beats to them.

Make Sure You Are Selling Something

One thing to keep in mind is that AdWords is a pay-per-click model in that you only pay when someone clicks on your ad so I will say to right off the jump that if you are paying for ads (they are being clicked) then you absolutely must make sure that you are at least selling something (beats, e-Book, sounds, etc) to cover that cost of the clicked ad.  Remember: You only pay when your ad is clicked on.

Furthermore, you wouldn’t want to pay for a click if an artist is searching for something that you then give them for free although if you are willing to spend money to generate leads then that is a different strategy/story.

If you decided that you were going to advertise and attract clicks from a search term like “how to record vocals” and then you just simply display a YouTube video without anyway to at least capture the artists’ email address to later sell them something to cover that clicked-ad cost then you’re really just paying for ......

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Stay tuned for the next part of our “Google AdWords for Beats” series where we’ll discuss Keywords.

By having your own Beat site, you can for instance, add and display Google AdSense ads to get paid each time an artist or visitor to your Beat site clicks on an ad being displayed.

For example, the Google AdSense displayed here on SellingBeatsOnline are utilized to generate extra cash flow into our business.

Wouldn’t you like the same?  Each time someone clicks on your ads, you make money.

The issue arises when you do not have your own dedicated Beat site or at least utilizing a service that lets you run AdSense.

Without it, your income is only being limited.

How AdSense Ads Are Generated

Since you are marketing and selling beats, the type of content you have will most likely be related to music, entertainment, artists, etc.  The types of ads your AdSense on your Beat site displayes (depending on the quality of your content) will be related to those topics and therefore should theoretically be of more value and relevance to your visitor-base.

This is one of the key ingredients to generating significant AdSense earnings although many in the past and future abuse this by only using certain keywords in their content to drive the clicks.  To be honest with you, that is not a completely bad strategy however you’ll want to use your own discretion and moral perspectives in deciding to what limits you’ll go to get clicks to your ads rather than pumping out great Beat-value and selling your beats!

Irrelevant Ads

When running and display your AdSense ads on your dedicated Beat site, you may also notice that there are irrelevant ads being displayed for your AdSense and this is due to the content you are serving and although it may be relevant to your visitor-base as this article is, the AdSense system does tend to check content based on keyword-relevancy however Google has always been proactive in enhancing the system to be able to recognize valuable content that isn’t just keyword rich.

To get started click here to begin signup.  If you have an existing Google / GMail account, it’ll be quicker to activate.

When artists read your beat blog they will eventually checking out your beats for sale, provided you’ve effectively positioned links and banners to get them to click over to the beats:

1) Vocal Recording Tips

Every artists records their vocals on top of your beats.  Since you are most likely more comfortable with recording gear, you are more in a position to provide helpful information to them regarding recording.  Do you know how to create the popular T-Pain effect? Are you a master at EQ-ing and adding a special effect to vocals to make them sound crispier?  Jot down the various vocal recording tips and insights you know of and share them with artists in your blog.

2) Music Marketing Tips

An artist will always need to market and promote their music and this a chance for you to tell them how they found you!  This is a interesting one especially if you can master this as they can readily see that your promotion tactics work as they have found and read your music marketing tips.  Maybe you know some cool FaceBook promo secret or you can share your ultimate legendary MySpace trick to get more plays.  Again, give them great information on how they can improve their marketing and promotion for their music and they’ll be sure to come back for more and eventually check out your beats for sale!

3) Songwriting Information

The most succesfull Producers online will have a variety of skills including everything fro m marketing, content creation, songwriting and being able to play instruments.  If you are a great ......

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The great thing about what you do; produce and sell beats, is that you can always convert those beats into money.  As a bonus, if you’re operating a Lease-based beat business, you can make infinite amount of money by selling your beat over and over again. This is a groundbreaking idea that is at the core of today’s online beat sales industry.

Never before in the history of Music Production has a Producer made money more than once from the same beat, with the exception of publishing royalties of a hit song.

However you don’t even need to worry yourself about producing a hit, although it would be nice.

Also, a Lease based beat business, you can also freely adjust the pricing of the same beat and make exponentially more money as a result.

Going forward, always keep in mind that in order to make money with your beats, you  have to simply market them and make sure they get across over to the artists’ computer,
as in, they’ve purchased your beat, downloaded it and you just received your special PayPal Payment email.

Remember VALUE = MONEY. You have VALUE (BEATS) so essentially, you have money, you just need to convert and exchange your value for that money. Mentally, this should make it easier to envision yourself with more money as you readily create and
possess value. Simple eh?

A) Start a Beat Blog

This is a great way to indirectly/passively market your beats for sale.  Simply add useful and helpful content like vocal mixing videos, music marketing tips, or gear tips for recording artists.

B) Link-back to your Official Beat Site

If you’d like to be on more Beat Selling websites then you’ll want to make sure that you always have a link back to your official beat website to give the artists a taste of your own brand.  (To get an official dedicated beat website with free domain name go here.)

C) Have Dedicated Beat Sale Social Media Profiles

One of the best ways to not make any money from your beats is ......

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When someone’s purchased one of your beats, you get an email from PayPal.

One way to attract more sales to you is by visualizing more PayPal “You received a payment” email subjects in your Inbox.

Program Your Mind

By doing this, you will program your mind to focus on that and therefore by knowing also how it came about, you will subconsciously do the things and activities required to see more of those email from PayPal.

So what do you do?

Well to start, you absolutely must MARKET your beats for sale.

By keeping this visualization of PayPal email, you must now do everything you can possibly think of as well as read within SellingBeatsOnline.COM to attract this PayPal Payment email result.  You can read the Beat Store Essentials e-Book for ideas.

Since you want to attract more PayPal email messages, you have to do things that will only attract PayPal email messages.

This means that you should avoid posting unrelated tweets, statuses and other unrelated things.

Social Media Strategy

If you have a set of dedicated social media profiles for your beats, then you must now absolutely avoid posting things that wont result in you receiving a PayPal payment email.

With your Twitter, FaceBook and YouTube you should be primarily posting promotional sales messages to bring over potential beat buyers to your beats for sale. Don’t ReTweet or Share things that don’t in any way relate to a beat you have for sale.

This is the absolute result you are looking for when selling beats on the Internet, so be sure to visualize, focus and act at all times.

This is the true secret for pricing your beats for sale.

And in this case, it will require a lot of experimenting.

If you were to run an experiment testing beat prices, I can almost guarentee you that you can sell the same beat to multiple artists at different prices.

What this means is that a purchased beat at a given price IS THE RIGHT PRICE for the beat for that artist.

It’s not about how you price the beat but rather how much the artist is willing to pay for that beat.

This is a major breakthrough idea in going forward with the economics of online beat selling and it is imperative that you understand this going forward.

I challenge you to take the test and experiment with setting a given beat with various prices and witness the interesting results.

One period set it to 99 cents, the next period set it to $1 then $5 then $9.95, $24.95, $49.95 and $125.

Just give it a try, observe the results and go from there.

For example, if your customer has ......

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Thomas Edison failed 10,000 times before he succeed in bringing the lightbulb to our world.

Napolean cited Edison as stating that : “…I had to succeed because I finally ran out of things ......

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Specifically, Google Search when used properly can bring you closer to artists that need beats.

For example, by using Google Advanced Search, you’d type ......

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